50 Cent is now $78 million richer as he has locked down a hefty endorsement deal with Frigo Revolution Wear to promote a brand of upmarket men's underwear.
Making the announcement via his Instagram account on Monday (Dec. 15), Fif boasted, "I just did a deal for $78 million for underwear. What did you m*********s do today?"
Dam!!! That's a lot to endorse some underwear which retails for $100 a pair.... Lol I know who won't be rocking them.