It was just announced that Rihanna will be serving as the new creative director for sportswear giant PUMA. RiRi will oversee the sportswear brand’s womans wear collection getting super hands-on with Puma’s fitness and training line, including apparel and shoes.
She has signed a multi-year contract to "work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio", according to the activewear company.
She flew to Puma’s headquarters in
for her first creative session with the design team to pick out colors, styles
and discuss the line’s direction. But first, chick had to make it official by
signing her name on the contract, which is rumored to be about $1 million. Herzogenaurach, Germany
Congrats Bad Gal RiRi